Xootr

Xootr is a high-end adult kick scooter, with an unrivaled smooth roll and carrying capacity of over 800 lbs. Designed by Lunar Design, Xootrs were named as WIRED Magazine’s First Class Kick Scooter. Additionally, Steve Jobs kept one in his office.

Trigger Point Collective acts as Interim Chief Marketing Officer (CMO) of Xootr and additionally helps with product strategy. We designed a custom tracking dashboard to monitor sales and all marketing channels, shot the very first Xootr promotional video, and manages all aspects of paid and organic advertising – including SEO optimization, Google AdWords strategy, Facebook Ads, Amazon store, social media management, email campaigns, blog management, and partnerships.